Cristiano
Cordoni
Cristiano
Cordoni
André
Heller
André
Heller
London 2012 Organizing Committee
Aris
Maltas
London 2012 Organizing Committee
Aris
Maltas
Business Administrator Foreign Trade
Newton
Lima
Marketing and Planning Expert
Marketing and Planning Expert
General Director and founder of Casa Mansur (holding of the largest balcony and interior glass company in Latin America) for the product SEALEDbox, Cordoni was formerly the Latin America Director for Ottobock, for seven years.
Cordoni has a Bachelor’s in Marketing from ESPM (Escola Paulista de Propaganda e Marketing) and a graduate degree in Business and Marketing Management from FGV-SP (Fundação Getúlio Vargas). He has over 20 years of experience in marketing for premium products.
CEO Casa Mansur
General Director and founder of Casa Mansur (holding of the largest balcony and interior glass company in Latin America) for the product SEALEDbox, Cordoni was formerly the Latin America Director for Ottobock, for seven years.
Cordoni has a Bachelor’s in Marketing from ESPM (Escola Paulista de Propaganda e Marketing) and a graduate degree in Business and Marketing Management from FGV-SP (Fundação Getúlio Vargas). He has over 20 years of experience in marketing for premium products.
CEO Casa Mansur
Professor Heller has an undergraduate degree in Advertising, a graduate degree in Marketing from Mackenzie Presbyterian University, and a MBA in International Business Management from IBMEC (Instituto Brasileiro de Mercado de Capitais, a Brazilian private university widely regarded in teaching and research in the fields of Business and Economics). He has professional and academic credentials in Digital Marketing, Social Media, CRM, Marketing Relationships and Business Administration from ESPM (Escola Paulista de Propaganda e Marketing) and FGV (Fundação Getúlio Vargas).
Heller has been active for over 15 years in the Marketing and Communication field. With a broad range of experience in planning, development, analysis and application of marketing and communications, he has worked as a Planner, Creator, Director of Art, Designer, Market and Intelligence Analyst, as well as Project Manager. He is known for strategic design, management and implementation as Director of Planning and Director of Communication Creation. He has also worked in political campaigns, events, direct marketing, digital and social media marketing, and below-the-line marketing for companies such as Ernst & Young, Red Bull, Tigre, Todo Vino, Pernod Ricard, Nestlé, Nissin, SC Johnson, Louis Dreyfus, General Motors, Mercedes, and BMW, among others.
He teaches Marketing, Communications, and Management courses for undergraduate and graduate students. He is a frequent guest speaker at summits, seminars and workshops.
Professor Heller has an undergraduate degree in Advertising, a graduate degree in Marketing from Mackenzie Presbyterian University, and a MBA in International Business Management from IBMEC (Instituto Brasileiro de Mercado de Capitais, a Brazilian private university widely regarded in teaching and research in the fields of Business and Economics). He has professional and academic credentials in Digital Marketing, Social Media, CRM, Marketing Relationships and Business Administration from ESPM (Escola Paulista de Propaganda e Marketing) and FGV (Fundação Getúlio Vargas).
Heller has been active for over 15 years in the Marketing and Communication field. With a broad range of experience in planning, development, analysis and application of marketing and communications, he has worked as a Planner, Creator, Director of Art, Designer, Market and Intelligence Analyst, as well as Project Manager. He is known for strategic design, management and implementation as Director of Planning and Director of Communication Creation. He has also worked in political campaigns, events, direct marketing, digital and social media marketing, and below-the-line marketing for companies such as Ernst & Young, Red Bull, Tigre, Todo Vino, Pernod Ricard, Nestlé, Nissin, SC Johnson, Louis Dreyfus, General Motors, Mercedes, and BMW, among others.
He teaches Marketing, Communications, and Management courses for undergraduate and graduate students. He is a frequent guest speaker at summits, seminars and workshops.
Aris was Brand Manager for the flagship magazines of Liberis Publications, the largest publishing house in Greece, where he honed his branding, communications, and media expertise. He led the first Vogue Tennis Championship and Status Tennis Championship publications.
Having been involved in the Olympic Games in Athens (2004), in 2009 he joined the Olympic Games organization as Organizing Committee Senior Director, where he led marketing, sponsorships and promotional events. He led the Look of the Games branding team for all competition and non-competition venues. His involvement continued in 2011 as LOOK (Brand) Manager for the London Games (2012) Olympics and Paralympics. His focus was to deliver a successful branding experience at the Volleyball and Equestrian venues for spectators and sponsors.
Aris earned a bachelor’s in Business Administration at the University of Piraeus, and a Master’s in Marketing at the Newcastle Business School (UK). Upon graduation he worked at Levi Strauss & Co, and at Auto Malta Ltd., in branding and events areas.
Aris was Brand Manager for the flagship magazines of Liberis Publications, the largest publishing house in Greece, where he honed his branding, communications, and media expertise. He led the first Vogue Tennis Championship and Status Tennis Championship publications.
Having been involved in the Olympic Games in Athens (2004), in 2009 he joined the Olympic Games organization as Organizing Committee Senior Director, where he led marketing, sponsorships and promotional events. He led the Look of the Games branding team for all competition and non-competition venues. His involvement continued in 2011 as LOOK (Brand) Manager for the London Games (2012) Olympics and Paralympics. His focus was to deliver a successful branding experience at the Volleyball and Equestrian venues for spectators and sponsors.
Aris earned a bachelor’s in Business Administration at the University of Piraeus, and a Master’s in Marketing at the Newcastle Business School (UK). Upon graduation he worked at Levi Strauss & Co, and at Auto Malta Ltd., in branding and events areas.
Newton Lima, Business Administrator with emphasis on Foreign Trade, MBA in Business Management from FAAP / SP. For more than 20 years he has been working in the supply chain, working for multinational companies in Siderurgia, Óleo e Gás, Varejo and in the last 3 years he has been working in the Food Service area, among which the Cervejaria Devassa, Brazil Cocoa , Starbucks, Le Pain Quotidien and Ground Fire.
FACULDADE ROBERTO MIRANDA
Como Montar e Gerir uma Pousada®
São Paulo
TURMA 128 – Maio de 2023
O curso Como Montar e Gerir uma Pousada é o curso de maior sucesso dos últimos 15 anos.
Montar uma pousada é o sonho de dez entre cada dez brasileiros! Um negócio que une o útil ao agradável que atende a uma demanda crescente do mercado turístico no Brasil.
Mas, também, uma jornada de muitas armadilhas que podem transformar seu sonho em pesadelo!
Se você sonha em ter uma pousada ou se já tem uma e quer desmontar as armadilhas de seu projeto e transformá-lo em um sucesso, venha fazer este curso.
Frequentado por mais de 3.500 participantes, incluindo proprietários de mais uma centena de Pousadas de sucesso!
A quem se destina
Proprietários de Pousadas, Hotéis, Empresários que desejam montar e/ou gerir negócios na área de gestão de hospitalidade.
Formatos
Carga Horária: 28 hs/aula
Início: Maio de 2023
Vivência Prática: Maio de 2023
Horário: sábado e domingo das 9hs às 18hs
Duração: dois finais de semana, sendo o primeiro no Campus URM Paulista e uma vivência prática dentro de uma pousada no litoral norte de SP.
Programa
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Uma visão aprofundada do negócio – quanto custa, quanto rende, qual o trabalho envolvido;
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Identificação das melhores oportunidades de localização;
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Como criar uma Personalidade única para a Pousada;
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Construir ou readaptar, decorar, equipar e legalizar;
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Planejamento dos investimentos e gerenciamento do lucro;
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Como promover, vender, atender e encantar os hóspedes;
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Como montar uma estrutura enxuta e eficiente;
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Administração de todos os serviços internos, inclusive alimentos e bebidas;
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Como treinar, motivar e liderar a equipe de funcionários.